About Us
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We Are Locally

Our main office is located in Tuscaloosa, Alabama. The Fitts name has been closely associated with Tuscaloosa since 1865 when J.H. Fitts founded J.H. Fitts and Company, one of the first chartered banks in Alabama which later became the City National Bank of Tuscaloosa. What is now known as the Fitts Agency, Inc. was established in 1875.

In the early years, the Fitts Agency remained a small company, handling property and casualty insurance and real estate with just two employees. For many years, we represented just one property insurance carrier, one liability carrier (Maryland Casualty) and worked with a single regional broker out of Mobile, AL.

Now, over 140 years later, the Fitts Agency has become the largest independently owned insurance agency in West Alabama with six partners whose roots are firmly established in the Tuscaloosa and West Alabama area.

We represent multiple top preferred insurance companies. As an independent agent we can quote your policy and not only get you competitive rates but more importantly we can get you the right coverages to protect your family, home, and business and can tailor policies to your individual needs.

Whether you need personal insurance for cars, homes, boats, and life or you need commercial insurance for your small or large business, the Fitts Agency is THE BEST CHOICE for your insurance needs.

Who we are and what we do

See why our service sets us apart from the rest

Why the Whale?

One of the most frequently asked questions we encounter at the Fitts Agency - Why the Whale?

During the 1960s, one of the National Association of Independent Insurance Agents ad campaigns featured a large whale with the slogan “Service Makes a Whale of a Difference.” It just so happened that the Fitts Agency was one of the largest writers of wet marine insurance in the Southeast during this time. As an affiliate of this organization, the Fitts Agency benefitted from the marketing effort. Decades later we still use the whale and slogan to represent the commitment the agency has made to the service aspect of the insurance business.

Fitts Agency

The Same Tail!

Fitts Agency