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205.881.2556

About Fitts Agency, Inc.

Our main office is located in Tuscaloosa, Alabama. The Fitts name has been closely associated with Tuscaloosa since 1865 when J.H. Fitts founded J.H. Fitts and Company, one of the first chartered banks in Alabama which later became the City National Bank of Tuscaloosa. What is now known as the Fitts Agency, Inc. was established in 1875.

In the early years, the Fitts Agency remained a small company, handling property and casualty insurance and real estate with just two employees. For many years, we represented just one property insurance carrier, one liability carrier (Maryland Casualty) and worked with a single regional broker out of Mobile, AL.

Now, over 140 years later, the Fitts Agency has become the largest independently owned insurance agency in West Alabama with six partners whose roots are firmly established in the Tuscaloosa and West Alabama area.

We represent multiple top preferred insurance companies. As an independent agent we can quote your policy and not only get you competitive rates but more importantly we can get you the right coverages to protect your family, home, and business and can tailor policies to your individual needs.

Whether you need personal insurance for cars, homes, boats, life, health, and RV or you need business insurance for your small or large business, Fitts Agency is THE BEST CHOICE for your insurance needs.

Why the Whale?

One of the most frequently asked questions we encounter at the Fitts Agency - Why the Whale?

During the 1960s, one of the National Association of Independent Insurance Agents ad campaigns featured a large whale with the slogan "Service Makes a Whale of a Difference." It just so happened that the Fitts Agency was one of the largest writers of wet marine insurance in the Southeast during this time. As an affiliate of this organization, the Fitts Agency benefitted from the marketing effort. Decades later we still use the whale and slogan to represent the commitment the agency has made to the service aspect of the insurance business.

With Fitts Agency, Inc. you get:

  • Outstanding Personalized Service
  • Custom-tailored insurance products to meet your budget
  • Choices for your insurance - we shop multiple companies to get you the best coverage and pricing.
  • A professional, local agent who cares about you, your family, and your business.

Our Locations

Fitts Agency, Inc.

1806 6th Street
Tuscaloosa, AL 35401
Main office: 205-881-2556
Fax: 205-342-3467

Merchants & Farmers

301 Prairie Ave
Eutaw, AL 35462
Main office: 205-686-6279
Fax: 205-372-0852

Our Providers

Testimonials

The Fitts Agency, Inc. has been taking care of my personal and professional insurance needs for over 25 years. They have done an exceptional job to insure we are properly covered with all aspects of our complicated business insurance needs including property, automobile and equipment, bonding, life insurance, liability and specialty insurance. Their professional service follows through the claim process as well, demonstrated by the spring 2011 Tuscaloosa tornadoes and the damage we received from same. With their extensive help, excellent support staff and prompt response, we were able to get back in business with minimal wasted time. I highly recommend the Fitts Agency, Inc. for your insurance needs.

Thomas D. Jamison - President, J & P Construction Co., Inc.
We are writing this letter to document the performance of the Fitts Agency, Inc. Fitts Agency has been very instrumental in providing for all our business insurance needs. Since 2007, they have seen to our General Liability, Workman's compensation, Auto, Builder's Risk, Professional Liability and Umbrella policies. Their service is excellent; quick and accurate, and always with a friendly, helpful attitude.

Christopher L. Swain - VP Operations, Monumental Contracting Service, LLC
It's so refreshing to have an insurance agency that actually cares about their clients. I was with a "national brand" company for many years and never knew that I could have other great choices for my home and automobile insurance. These folks are great and I would recommend them to anyone wanting great rates and service.

Maggie Miller - Tuscaloosa, AL
Before the sun set on April 27 (after the devastating tornado), Forrest Fitts had a team on our roof surveying the damage. Two days later the debris was completely gone, the sheet rock was replaced - even the landscaping was repaired.

Mark and Liz Obradovich - Owners of Tuscaloosa Holiday Inn Express & Suites
When the April 27th tornado struck my business, the Fitts Agency made sure we were covered. Thank you Tim Donahue and your top-notch staff for doing just that. I could not think of a better team than the Fitts Agency, Watkins Construction Co., Inc. and FCCI Insurance to assist Spiller Furniture with disaster recovery.

Shane Spiller
We favor the Fitts Agency and any of their competitors would truly have an uphill battle to overcome prior to us ever making any notable changes. Specifically to the fact that although we will price multiple sources, we have learned that Tim and his team have been the most helpful and in the long run, equally competitive with anyone we have considered in the past 25+ years.

Mark Rettig - Vice President, AHR Metals, Inc.
Nobody could have taken care of me better than the Fitts Agency after the storm. I've been with the Fitts Agency for over twenty years - home, autos, and my business before I retired. I would never go anywhere else for my insurance.

Ernest Woodruff - Tuscaloosa, AL